Thursday, 15 September 2011

almond


I spent a little bit of time hanging out with the almond boys Dave, Jake and Taylor at their shop on the edge of newport/costa mesa. It's about a mile inland from Blackies and is a really cool little space, a mix of lovely boards, bamboo, vintage shelving, kind of a little bit tiki without the chintz. They have been there for two years now, quietly producing 100% handmade surfboards, logs, fishes and single fins, some japanese wetsuits, carving their own little niche in a busy marketplace. The whole venture has a friendly low key organic feel made for friends by friends vibe, without seeming exclusive or over concerned with it's own importance.

Their boards work too, designed by owner Dave and production shaper griffin, most have handmade wood fins as standard. Cyrus Sutton is riding one in his stoked and broke film and their "collective of enthusiasts" also includes ex womens world champ Schuyler Mc ferren so there's some respected feet on their craft. At the moment there are a few available in Europe but none in the UK though if there was some interest i'm sure it would be possible to get some over here.

Theirs is the sort of young grass roots outfit that deserves support


I'll leave the last word to Dave

"Weʼre in the business of keeping people stoked, because stoked people keep us in business."

1 comment:

jettyholic said...

cali retail sure has changed since I lived there in 88. The "older" market has actually allowed these places to survive I think.

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