Being the assiduous student of surf culture that i am, and secretly enjoying shopping more than most blokes, we visited plenty of shops on our trip. Probably the raddest was "the captains helm" in Oceanside. Owned by Mitch Abshere of captain fin fame, it's best described as newquays revolver on a US scale with motorbikes instead of tattoos!
A little further north in Laguna is Thalia Street Surf shop, somewhere i was keen to visit having ordered boxes of t shirts on a couple of occasions in the past. It's a cool little shop with a friendly owner, Nick and stocked to the gills with todays cool brands of clothes & boards. In pride of place on the counter was Dan Crocketts "the kook" surf newspaper. Really cool to see something thats pretty english in it's inception and style being loved by the so cal locals